With some restaurants and rest areas shuttered, and grocery stores increasingly restrictive during the pandemic, many professional drivers are struggling to find a fresh meal even as they haul food and other essential cargo during the pandemic. The “Fueling Our Heroes” campaign, which kicked off this week in Kansas City, Mo., is dedicated to distributing 2,500 meals to drivers in 15 locations across Kansas, Missouri, Illinois, Indiana, Ohio, Kentucky and Pennsylvania.
The mission is spearheaded by Sadie Church, CDLLife’s vice president of marketing, and truck driver and social media celebrity Brittney Richardson. Richardson, who typically transports goods for a national big-box retail chain, is known for her pink 2019 Volvo VNL 860 and works closely with Church to promote diversity and healthy lifestyles within the trucking community.
“No driver should ever have to go hungry because he or she can’t find food, and there are also those who don’t have a microwave or room to cook in their trucks,” said Richardson, who came out of quarantine for the Fueling our Heroes initiative. “This is our way to help those who are currently on the frontlines of the pandemic, while also shining a light on the difficulties they are facing on the road, such as not having access to fresh and convenient meals.”
Church and Richardson left Kansas City this week to deliver fresh and ready-to-eat meals at truck stops, including select options for dietary needs like vegan and vegetarian.
